A variety of different production features have helped the lego company throughout its development. These features have allowed Lego to create some of the most well-known toys in the world. This includes the development of a unique interlocking mechanism and the use of plastic instead of other materials. These unique features helped the company become the most popular toy maker in the world.
The 1960s saw the company continue to expand rapidly. Dagny, Godtfred Kirk Christiansens cousin, joined the company in 1960 as a model maker. Dagny was an expert at creating huge-scale models and worlds which were displayed in the showroom. This was a great way to promote the possibilities of LEGO bricks, and to generate interest amongst children.
In 1971 the LEGO system began to expand with the addition of furniture pieces and dollhouses. In 1972, the system was further expanded by the addition of ships and boat sets that featured floating hull pieces. The 1960s also saw the company begin its international expansion with sales in North America through a licensing agreement with Samsonite.
In the 1980s the company continued to expand and diversify, as well as modernize. The company also incorporated the department of research and design, which worked to keep the LEGO System at the forefront of technological advancement. The introduction of themed sets allowed people to build specific models, without having to build it on their own. This was a first step toward more complex building, and it allowed children to get a hands-on experience with legos.
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